🐬 Tarket Marketing
Last updated
Last updated
The geographical landscape of gaming revenue is equally fascinating. The Asia-Pacific region dominates, comprising 46% of the total revenue.
Korea stands as a powerhouse in global mobile gaming, with the market experiencing a remarkable surge in revenue. According to recent data from Sensor Tower, mobile game in-app purchase revenue in the Korean market is anticipated to reach nearly $3.6 billion, with overseas manufacturers claiming over 40% of this lucrative sector.
In terms of users, the global gaming community is set to expand to 3.38 billion individuals, marking a 6.3% increase from the previous year. The majority, 53%, is concentrated in the Asia-Pacific region, with notable growth in the Middle East and Africa at 12.3% per year. The number of paying gamers is projected to grow by 7.3% to 1.47 billion, with an expected annual growth rate of 4.7% leading to 1.66 billion paying gamers by the end of 2026.
As the report above tells us, HIVER are planning to expand HIVER business around Asia, where there are many people interested in the game sector and have a lot of game users. We plan to start with Korea and expand sequentially such as Japan, Philippine, Hong-Kong and so on.
